1 season

Watch it for...

A tell-all about what happens when a company equates success with productivity and conflates feminism with capitalism, then turns on their sellers!


LuLaRich is a four-part docuseries about the rise and fall of women’s clothing retailer LuLaRoe. Or, as you might know it, that multi-level marketing (MLM) company with the over-the-top patterned leggings Moms everywhere were selling in the mid-to-early 2010s. LuLaRoe prides itself on empowering women to be their own boss and set their own work schedule.

Surprise, surprise! The company that claimed to support female empowerment was doing the exact opposite. It features the founders, high-ranking employees, former sellers, and an MLM expert, all weighing in on the high-highs and low-lows of LuLaRoe’s heyday. The bottom line: ‘LuLaRoe’ is an eye-opening look at how corporate female empowerment can be toxic.

Elizabeth's thoughts

Most of us know someone who is currently in an MLM. After watching this series, I better understood why they join. I can relate. They want or need to generate extra income for their families while maintaining a flexible schedule, so they can take care of their children too. At first, everything was great, and I was excited to watch these hard-working women succeed. But as the company grew, it was painful to see them tricked into spending thousands of dollars on excess inventory, sales racks, and shipping supplies, only to wind up with unwearable, unsellable, and unreturnable merchandise.